Peterborough based photographer Paul David Smith approached Able Print with a view to redesigning the branding and marketing materials he uses to promote and manage his business. This consisted of:
- Modern Logo Redesign
- Personalised Headed Paper & Compliment Slips
- Business Card Design
- Gift Voucher Design
Able print first tackled the design of a new modern, classic logo to replace Paul’s older outdated logo which he had fallen out of love with. Sending a choice of 6 logo designs to choose from, one stood out for Paul straight away and with a few tweaks of the colours, the re-branding began.
Able’ designers suggested a purple and yellow colour theme to compliment the black and grey logo. By adding in these contrasting complimentary colours which at opposite ends of the colour wheel, the subtle use of these colours added a modern feel to the designs.
Able printed the personalised headed paper on 120gsm Arco, the business cards were Matt Laminated on 350gsm Arco and the gift vouchers were printed on 250gsm Arco ensuring a consistent feel and look throughout.
Paul now replenishes all of these marketing materials bi-monthly with smaller order volumes which is the best solution for his business, allowing him to manage his expenditure effectively.