The Importance of Promotional Gifts

There’s certainly profit in promotion with the use of promotional gifts in business!

With the simplicity and easy accessibility of implementing promotional merchandise into your company’s marketing strategy, you are bringing your brand to the table for all to see in the likes of a simple cup of coffee placed on a coaster next to a pen!

Businesses of any size or stature use promotional gifts to showcase their brand to attract potential clients, and who doesn’t like to receive a freebee – especially if it’s useful such as a mug, coaster, pen, mobile phone charger, water bottle etc. They are everywhere and sought to pave the way for a successful marketing campaign! It’s a low-cost marketing method that allows your brand to be seen by high volumes of people both inside and outside the office.

The promotional gift has firm roots planted in both UK and US history. The first example was used across the Atlantic Ocean in the form of commemorative buttons celebrating the inauguration of George Washington over 300 years ago! However, fast forwarding to Queen Victoria’s Industrial reign of the 19^th century, a clever entrepreneur realised a comfortable living could be made from selling promotional goods! And today they are showing no signs of fading into the background.

As a tweet will fly away after 15 minutes of fame and a post will have been posted and left behind, a branded cup, pen or even frisbee can be re-used time and time again and will remain at the forefront of your business branding. It’s the little extras that make the biggest difference! And to prove their value here are some useful statistics:

• Up to 88% of people who have received a promotional gift will remember the brand
• Up to 85% of people who have received a promotional gift will be more inclined to contact the business
• Because being visual is so important in business, 80% of people will remember the message printed on the promotional product they have been given

Able Print take pride in supplying a vast and comprehensive range of promotional merchandise in-house and are sure to have something to compliment your company’s brand.

For more information on our range of promotional gifts please visit: https://www.able-print.co.uk/services/promotional-...