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The Importance and Relevance of Branded/Promotional Products for Charities

The Importance and Relevance of Branded/Promotional Products for Charities
By Able Print 5 years ago 2375 Views

It’s as plain and simple as far as the eye can see! A charity who promotes their purpose through the distribution of quality, branded products will enable it to be seen and remembered by a vast audience! Product sales are a fabulous way for charities to raise money! It’s a ‘win’ ‘win’ situation!

A person will purchase a useful, branded item whether it be an umbrella, pen, tote bag or T-shirt which they will wear, carry and use daily. Every time they shelter from the rain, sign a letter or visit the supermarket, the crowds they pass will take notice of the brightly positioned logo, will remember the charity and even be intrigued to investigate further.

Did you know, according to a study by The British Promotional Merchandise Association, 66% of people remember a logo/branding on a piece of promotional giftware they have received in the past 12 months!

Take your charity beyond the confines of a computer screen or cold field during a fundraising event, to the high street, supermarket or even to a foreign land! Allow people who kindly donate to your charity to be a ‘walking advertisement’ to the spread the word of your existence!

The top five most popular branded fundraising items include:

  • Wristbands (see by hundreds of people daily whilst walking around)
  • Stickers (are easily placed on a wide range of mediums from car windows that travel far and wide to clothing that is seen by passing people)
  • Printed T-shirts (are seen in various location by different audiences)
  • Mugs (can be seen in the workplace by staff and visitors)
  • Umbrellas (the perfect accessory for the British weather!)

So, for not a large budget, your charity can heavily profit from supplying the general public with everyday useful items that they will cherish and re-use in the future!