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A Stitch In Time……

A Stitch In Time……
By Able Print 5 years ago 2270 Views

Just like Kylie’s ‘Loco-Motion’ has stood the test of time, so has the importance of branded workwear in stitching trusted relationships between staff and customers – ‘Logo in Motion!’ You are technically speaking a ‘walking advert’ for a company, so the more people who clock you in the high street on your lunch, the stronger the brand will be weaved into their minds.

At the start of the 20th century, champion tennis player, Jean Rene Lacoste (1904-1966), known for his agility and powerful shot action, embraced his nickname ‘crocodile’ from his competitors by embroidering the said reptile onto his legendary polo shirt creating his personal brand, and thus leading to branded clothing hitting an ace – introducing the Lacoste brand!

By 1933, the retired tennis legend doubled up with hosier Andre Gillier to launch their own industrial production of polo shirts adorned with the crocodile logo we all recognise today! The company was named ‘La Chemise Lacoste’, and by 1952, had set sail across the seas to the United States and was carefully branded as “the status symbol of the competent sportsman”.

Applying one’s foot to the sewing pedal to present day, branded workwear is still one of the most celebrated mediums of marketing one’s business. It’s not just down to the fact that almost anything can adorn a company’s logo from hats, neck ties to fleeces, branded workwear creates a ‘seamless’ feeling of unity and belonging amongst members of a company. Clothing tends to have a longer shelf-life than business cards, branded pens etc, and provides the perfect port of call for customers seeking advice on the shop floor.

#embroidery Posted in: Workwear