Swipe to the left

A New Year. A New Decade. A Re-Brand = A NEW COMPANY!

A New Year. A New Decade. A Re-Brand = A NEW COMPANY!
By Able Print 4 years ago 2491 Views

As the new decade welcomes countless resolutions and goals for the coming year, don’t allow your most important one to fall at the wayside like that diet you were determined to adhere to but is too much like hard work!

Although a re-brand for your company may feel like the same daunting challenge, like the diet can rejuvenate your body if correctly planned with a clear goal in mind, so a re-brand can similarly breathe new life into your waning business profits!

Do you know there are two varieties of re-branding that need to be studied in order to select the most relevant one to secure business success?

PROACTIVE RE-BRANDING – Ideal for showcasing a new service or product that your business has to offer, or if you are anticipating substantial growth in the coming months. A planned and concise objective will need to be created in order to drive a concrete strategy for re-branding success.

REACTIVE RE-BRANDING – Ideal for standing tall against strong competition or in response to a major event or negative feedback that needs careful attention.

So, therefore, re-branding is not just about unveiling a new logo – strong foundations need to be put firmly in place prior!

Re-branding can be risky and costly, however, on the flip side can be extremely successful if carried out correctly. You already have an audience who know who you are, so why change things? Re-branding can potentially expand your audience, reinforce your individuality and build strong and lasting relationships.

An example of successful re-branding can be seen with Pizza Hut whose existence can be traced back to 1958 with two Wichita State students. In 2014, Pizza Hut launched a new menu called “Flavour of Now” after undertaking extensive consumer research. Reaching out to New York’s food truck owners to get a taste of what the younger generation enjoyed eating, results showed they enjoyed a variety and choice of ethnic and experimental flavours. On the back of this cleverly executed research came a menu consisting of fresh and organic ingredients that in turn increased profits and overall success for Pizza Hut!

So, if a re-brand is the correct path for your company to take, Able Print will support your design needs to remain the cream of the crop over your competitors!